by Mark Hebert, Exhibit City News
Elisabeth (Beth) Coffey has joined Fern Expo as Senior National Sales Manager. Prior to this role, she served as General Manager and Head of Sales & Marketing at Florida Event Decor from March 2023 to October 2023. Before that, Coffey spent nearly 26 years at Freeman Company, where she held various positions, including Business Development Director from July 2019 to March 2023, and Senior Business Development Manager from November 2011 to July 2019. For more information on Fern Expo, visit www.fernexpo.com.
Eric Hoffend has joined Fern Expo as Vice President of Business Development. Prior to this role, he was an Event Specialist at Electrify Expo from July 2021 to November 2023, and Executive Vice President of Business Development at Willwork Global Event Services from September 2020 to May 2021. Hoffend brings over 30 years of experience in the events industry, known for his strategic approach and expertise in building brand loyalty. For more information on Fern Expo, visit www.fernexpo.com.
Kailey Songster has joined Fern Expo as an Account Manager in the Strategic Accounts Group. Since February 2024, Songster has been pivotal in event preparation and management, handling equipment, labor needs, and graphics installations. With previous experience at the Western Veterinary Conference and as an event planner in Las Vegas, she excels in bringing creative designs to life and ensuring client satisfaction through her detailed, relationship-focused approach. For more information on Fern Expo, visit www.fernexpo.com.
Sherica Santiago is now an Account Manager at Fern Expo, leveraging her extensive tradeshow and convention experience from the Philippines and the USA. Previously at Mandalay Bay Resorts & Casino, Santiago managed event logistics and customer service. At Fern, she collaborates with Account Executives to ensure flawless event execution. Known for her high-level customer service and multilingual skills, Santiago’s dedication and adaptability make her a valuable asset. For more information on Fern Expo, visit www.fernexpo.com.
Matt Harris has been promoted to Senior Account Manager at Fern Expo, bringing over 17 years of industry experience. In this role, Harris collaborates with event organizers to ensure meticulous planning and execution. Known for his personal approach and commitment to excellence, he values teamwork and fosters an inclusive environment. Outside of work, Harris enjoys outdoor activities and sports, bringing his energetic personality to his professional life, making him a key asset to the Fern team. For more information on Fern Expo, visit www.fernexpo.com.
