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New Naming Rights Agreement: Toronto’s Allstream Centre Becomes Beanfield Centre

allstreammasthead-660x259Exhibition Place’s Conference Centre to get a new name

Effective March 1, 2017, Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre (formerly Allstream Centre).

The ten-year agreement includes title sponsorship of the center, creation of a new logo, venue telecommunication services, building and exterior signage.  Details of the arrangement and the Beanfield Centre’s re-branding launch will be made public in March 2017.

“We are exceptionally pleased to be entering into this long-term partnership with Beanfield Metroconnect, an innovative Canadian telecommunications company with roots in our own Liberty Village neighborhood. Beanfield Centre will offer complimentary WiFi – powered by Beanfield, and be a showcase for innovation for the conventions and meetings business” said Exhibition Place Chair Mark Grimes.

Chris Amendola, president of Beanfield Metroconnect said, “At Beanfield, we pride ourselves on being local and servicing those in our community. Having provided telecommunication services to Exhibition Place for nearly a decade, we are thrilled to partner with our neighbors at this award-winning, eco-friendly venue. The center hosts visitors from around the world to inspire technological innovation and we look forward to turning it into one of the most connected event spaces in Canada.”

Beanfield Metroconnect has been servicing the complete telecommunication needs of businesses and residents for over 20 years. Located in Liberty Village, it is a privately held, Canadian-owned company that owns and operates the largest private fibre optic network throughout Toronto and the GTA, specializing in Fibre Optic Internet, Business Phone, Transparent Lan, Dark Fibre and Broadcast Services.

Exhibition Place is Canada’s largest entertainment and convention venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture and tourism. Exhibition Place boasts the award-winning, LEED Gold Enercare Centre; Canada’s largest exhibition and convention centre, and the Beanfield Centre LEED Silver conference venue. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives and leading edge green technologies and practices across the site. For more info, visit www.explace.on.ca.


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