With this service, tradeshow exhibitors have the power to broadcast exclusive live coverage from the event website as well as other websites hosted by the client or event organizer. Connecting members and consumers to fascinating showcases on a global scale, the KOR Media Group’s platform offers event planners and show coordinators the chance to add a Hollywood feel to their event, providing added value to exhibitors.
“This is the ultimate marketing tool for event organizers to sell booth space or even reserve a dedicated interview booth for exhibitors to broadcast live to countless sites,” said David White, general manager, KOR Media Group. “Exhibitors can share their business story to the world, and event organizers can offer this add-on as an incentive, thus, encouraging more booth sales.”
Understanding the need for added value, KOR Media Group recently introduced its live broadcast capabilities and successfully provided added visibility and buzz at the Las Vegas Chamber Business Expo held June 12. Delivering pioneering live-streaming video to exhibitors, small businesses experienced limitless exposure as the KOR Media Group’s event-planning idea made hosting a live broadcast simple and lucrative.
KOR’s broadcasting tool gives chambers of commerce and other organizations the chance to stream their events in real time from the front page of their websites. Organizations gain visibility at their events to current and prospective members or consumers. This feature can increase membership or booth sales, and allows those interested to become better informed about what the participating organizations have to offer.
Cara Clarke, senior member of communications for the Las Vegas Metro Chamber of Commerce, said the June 12th Expo went off without a hitch, and some of its success stemmed from the innovative KOR technology.
“Every time I looked toward the interview broadcasting booth, it was very busy with a lot of good energy,” said Clarke. “It was even named as one of the favorite booths in our expo exit survey.”
For certain events, the KOR Media Group will provide an interview booth, broadcasting technology, celebrity host and cameraperson at no cost to event organizers. Event organizers only need to provide the space and the Internet connection. Event planning ideas are brought to new heights with KOR Media Group as the company makes it easy for businesses to host their own unique broadcast channels and shows while providing comprehensive capabilities for Web publishing and monetization.
Even prior to the recent recession, tradeshows lacked attendance, according to an article in Associations Now. Booth prices rose as attendance and exhibitor numbers fell, and once the recession struck, the situation “went from distressing to disaster.” But there is still huge value in face-to-face interactions, but the way its done is different. And an article in ChicagoBusiness.com observed that exhibitors “draw the short straw in this financial arrangement, hoping they will generate enough sales leads to justify enormous costs.”
To learn more about video broadcasting or to coordinate the service at other Las Vegas expos, events, tradeshows or conferences, call 855-445-6883 or visit http://www.kormg.com.