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Nielsen Expositions, Experient sign five-year partnership

e-logo-hdrNielsen Expositions has selected Experient to be its preferred partner for event-registration and lead-management services for 31 shows annually for a five-year term. This partnership allows Nielsen to leverage the event industry’s most innovative technologies and depth of knowledge to enhance their attendee and exhibitor experiences.

“Nielsen is excited to partner with a reputable industry leader. Experient’s high level of customer service and technologically advanced solutions have exceeded our expectations thus far. We are looking forward to many years of continued success,” said Cindy Sample, operations director, Nielsen Expositions.

The ability to think strategically while delivering innovative customer service was among top reasons for Nielsen Expositions to partner with Experient.

“Experient’s ability to understand our customers’ needs was exemplary. We ultimately chose to contract with them because of their long-term strategic vision and their dedication to providing top-notch innovative products and solutions,” said Lori Jenks, vice president of operations, Nielsen Expositions.

The partnership adds to Experient’s portfolio such notable shows as KBIS, Outdoor Retailer, Interbike, Couture, PhotoPlus Expo, Medtrade, and ASD Las Vegas. The addition of these and all other Nielsen Expo events casts Experient as the industry’s leading registration service provider.

Covering key industries from building and design to sports and retail, Nielsen Expositions organizes tradeshows complemented by industry analysis and market intelligence from its award-winning publications and websites. Nielsen Expositions supports client business-to-business objectives by connecting influential decision-makers through established marketing platforms.

Experient, a Maritz Travel company, leads the industry in the event-management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead-retrieval services for association, tradeshow and government clients.


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