The champagne is flowing at Fixation Marketing as the company celebrates being named a 2009 Top Agency by BtoB Magazine. The announcement was made in the publication’s March issue.
To be considered a 2009 Top Agency, Fixation submitted a comprehensive survey covering the size and scope of the business, year-to-year revenue generation and client and workforce retention.
“BtoB agencies in 2009 faced their most challenging year in decades as they struggled through a recession and worked with clients that were cutting budgets and demanding improved ROI (return on investment) on their marketing program,” Kate Maddox, BtoB senior reporter wrote in “Top Agency – Special Report.” “While most advertisers cut their marketing budgets last year, they looked to their agency partners to provide not only effective marketing communications programs but higher-level strategic services. The agencies that rose to the top worked with their clients to hone in on business objectives and craft marketing efforts to help them succeed in difficult times.”
“Fixation is honored to be recognized by this highly respected magazine, on the same list as industry giants BBDO and Ogilvy and Mather NA,” said Jean Whiddon, president and CEO. “Let me give a big thanks to our clients who allow us to provide the smart strategy, design and interactive marketing solutions that help them succeed and help us stay on top of our game.”
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers (103,500 total readers) with the information and analysis they need to develop a winning integrated marketing strategy for their companies.
Fixation Marketing, headquartered in Bethesda, Md., is a full-service agency specializing in creative strategy, design and interactive solutions for events and tradeshows, as well as for private, nonprofit, educational and philanthropic organizations. Fixation’s clients include Biotechnology Industry Organization (BIO), Packaging Machinery Manufacturers Institute (PMMI), International Association of Amusement Parks and Attractions (IAAPA), InfoComm International, Hearth, Patio and Barbeque Association (HPBA) and the NBA’s Washington Wizards.
For additional information, visit the Web site at www.fixation.com.
