Minneapolis, MN – NPARALLEL + Atomic Props, an experiential marketing agency that transforms brand interactions into moments of connection through award-winning trade show exhibits, immersive brand activations, and innovative OOH installations, is pleased to announce that Bruce Powell has joined the team as Account Director.
In this role, Powell will support clients across trade shows, events, and experiential marketing programs, bringing a service-first mindset and decades of hands-on industry expertise to every engagement. He will work closely with clients and internal teams to ensure solutions are thoughtfully planned, expertly executed, and grounded in a deep understanding of the customer experience.
Powell brings more than 30 years of experience across the exhibit, exhibit rental, retail, display, and event marketing industries. His background spans leadership roles from the C-suite to account management and exhibit design, giving him a uniquely comprehensive perspective on how to guide projects from concept through execution with clarity and confidence.
Prior to joining NPARALLEL + Atomic Props, Powell served as president of EXHIBITMAX, where he led teams focused on testing, refining, and innovating custom rental exhibit solutions. His work emphasized reliable processes, strong design, and execution that allowed clients to focus on their goals, knowing their exhibits and displays were in expert hands.
In addition to his leadership experience, Powell brings award-winning scenic expertise to the team. His previous scenic work with Heritage Displays earned two Exhibitor Design Awards for projects created in collaboration with Disney Channel and DirecTV. This background aligns naturally with Atomic Props’ scenic fabrication capabilities, where craftsmanship, storytelling, and bold physical execution come together to create memorable brand moments.
“Bruce’s depth of experience and obsessive focus on the customer experience make him a natural fit for our team,” said Don Gonse, CSO and Partner of NPARALLEL + Atomic Props. “He understands what it takes to deliver meaningful, well-executed experiences, and his leadership will be a tremendous asset to our clients and our Account Services team.”
“I am energized and excited to be part of such a talented group of innovative and creative professionals,” said Bruce Powell. “From portable displays to large custom exhibits and advanced experiential activations, the level of collaboration and creative expertise here is impressive. I’m grateful for the opportunity to work alongside this team and help deliver engaging, impactful experiences for our clients.”
For more information about NPARALLEL + Atomic Props, visit nparallel.com.
submitted by NPARALLEL
