MICROS Systems, Inc., a provider of enterprise applications for the hospitality and retail industries worldwide, selected nParallel to design its exhibit for HITEC 2013.
The full-service design-build agency is creating an exhibit that scales up to 30 x 40 feet with 20 x 60 feet configurations, which will be on the show floor of the large hospitality technology tradeshow at the Minneapolis Convention Center in Minneapolis, Minn. from June 24-27.
“We envisioned an exhibit that would present a compelling and consistent image of our brand across all our shows while giving us the flexibility to tailor specific messages for restaurant, hotel and retail industry audiences,” said Louise Casamento, vice president of marketing, MICROS Systems, Inc. “Of the six agencies that submitted proposals to us, nParallel came forward with a winning design that was both creative and cost-effective.”
Conveying an image that emphasizes innovation and simplicity, the design for MICROS features a gleaming, gloss white color trimmed in blue, succinct high-level graphics, high-tech furnishings, and demo stations and reception counters. Multiple LCD screens are used to communicate customized brand messages and product information for different industries at various tradeshows.
“One of the unique features of our design for the MICROS exhibit is a store window that has the capacity for eight product demonstration stands while providing visibility into the interior of the exhibit space,” said Megan Diamond, president, nParallel.
The agency also crafted special elements in response to requirements and preferences discovered in the process of planning the new exhibit with MICROS. The adjustable size of the tower element (16-20 feet) gives the exhibit height without the requirement and expense of a hanging sign. In addition, MICROS can display multiple mobile hardware devices that are tethered to the exhibit.