Nth Degree, a full-service global event marketing and labor management company, has expanded its sales leadership team with a new vice president of national accounts.
In this role, Thomas J. Petrella will provide strategic account management of Nth Degree’s top national accounts and will also support sales activities and new business development efforts in key industries and markets.
“Our toughest business challenge is finding the right people to add to our team,” said Scott Bennett, EVP of client services, Nth Degree. “Tom was a long-time client and friend to our company for many years. He works hard and may be one of the most humble people I know. He is a person that understands small gestures can make something better.”
Petrella has managed numerous high-profile marketing, tradeshow and public outreach marketing projects and has more than 25 years of executive-level marketing and communications leadership experience. As a former partner with Avalon Exhibits, Petrella’s primary focus was on client development, product promotion and creative sales strategy. For the past six years, Petrella has served the event and tradeshow industry by leading business development efforts at Remline Corporation, a promotions and marketing communications firm that helps companies execute marketing programs.
In addition to Petrella’s client-focused responsibilities, he will also offer additional leadership to Nth Degree’s national sales team and support efforts to develop and implement new opportunities through both direct and indirect channels. He will also participate in long-range planning for product improvements, additional service offerings and further evolution of the company’s international operations.
“Nth Degree is a group of hard working people that care about each other and their clients,” said Petrella. “Somehow throughout the years, they never lost sight of this simple idea. They are a leader, have a strong management team and I’m humbled to be joining this team.”
