Investment from Shamrock Capital to Support Expansion in Live Events Industry
by Exhibit City News Staff
Nth Degree, a company specializing in event management and experiential marketing, has announced a strategic partnership with Shamrock Capital, an investment firm based in Los Angeles. The partnership is aimed at accelerating Nth Degree’s growth in the expanding live events industry.
“Nth Degree’s comprehensive event solutions position us well for growth,” said John Hense, CEO of Nth Degree, according to a company press release. “Shamrock’s investment will help us scale operations and explore new opportunities.”
Andy Howard, partner at Shamrock Capital, noted that Nth Degree has a solid history of delivering essential services to a rapidly changing industry. “Our investment will build on their already stellar platform,” he said, according to the same press release.
Nth Degree provides labor, project management, and a range of event services for trade shows, experiential marketing installations, and retail environments. The company supports over 13,000 events annually across industries like technology, healthcare, automotive, and sports. It also offers event strategies through Nth Degree Events and integrated services through Fern Exposition Services.
Founded in 1979, Nth Degree has grown to serve more than 450 cities through 20 locations worldwide. The company’s client base includes 67 Fortune 100 companies and over 330 global clients, with a 95% customer retention rate.
Shamrock Capital, which manages about $6.6 billion in assets, focuses on investments in media, entertainment, and communications. The firm aims to support Nth Degree’s continued growth in the live events sector.
For more information, visit nthdegree.com.
