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The next InterBev, which will be held in October 2012 in Las Vegas, is being handled by NürnbergMesse North America, a subsidiary of NürnbergMesse. At InterBev 2012, some 300 well-known exhibitors will present an attractive range of innovative soft drinks and water products. Among them are the market-leading manufacturers and bottlers of refreshment drinks, juices, waters and energy drinks. Beverage raw materials, packaging, logistics, and marketing will round it out. The organizers expect around 3,000 visitors from the North American beverage industry in the areas of purchasing, production and sales.

“We acquired InterBev from the American Beverage Association (ABA). They will support InterBev with their industry knowledge,” said Dirk Ebener, CEO and director of NürnbergMesse North America, Atlanta, Ga. “A major partner with deep industry knowledge plus the tradeshow expertise of NürnbergMesse North America give this strategic development of InterBev great potential for success. For the 2012 show, we plan to add tea and mixed milk beverages to the product scope.”

The first InterBev took place in 1920 in the middle of Prohibition and showcased alcohol-free beverages. Over the decades, the ABA has entrusted organization of the event to various companies. Today, InterBev is well established on the North American market. It is held every two years at different locations until now and has been most successful in Las Vegas. InterBev is where the industry meets to see beverage trends and innovations, to network, and to learn from others.

The accompanying congress program is ideal for this. It is largely designed by the ABA. Events like the InterBev Beverage Innovation Awards and special presentations, like the ones recently held on beverage innovations, sustainability, logistics and storage, give exhibitors and attendees added value.

For the organic beverage market, there is BioFach, the World Organic Trade Fair, in February 2012. FachPack, one of the most important European packaging shows, will offer much interest in September, including beverage packaging and packaging logistics.

The contact between ABA and NürnbergMesse North America was made by Wolfgang Schellkes, CEO of Fair Relations GmbH, a cooperation partner of NürnbergMesse Group.

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