by H. K. Wilson
As we continue our journey to recovery in 2021, we are constantly gathering new insights about ourselves and our industry. We are learning what we are capable of, how to adapt to new demands and where the next opportunities will be. This week, Bizzabo is shedding light on these questions with the release of a new study, while Orbus and Volan are pivoting to supply COVID-related solutions. Henry Ford’s words are proving true: “If everyone is moving forward together, then success takes care of itself.”
Bizzabo Releases 2021 Virtual Event Benchmarks
Virtual events exploded in 2020 as brands and event marketers sought to navigate COVID-19.
Between March and June, 80 percent of virtual event registrations were free, and that number remained consistent throughout the year. With a lower cost barrier of entry, it appears that one of the benefits to organizers from the shift to virtual events is greater audience reach.
Conferences are the most popular virtual event type, accounting for 43 percent of all digital events covered in the research. The second most popular event type is Meeting and Networking, making up 23 percent of virtual events. Networking is one of the main things attendees ask for in events, and going virtual hasn’t changed that. Event organizers are looking for ways to create networking opportunities for their audience in the virtual world.
There are multiple ways to facilitate connection at a virtual event, like setting up roundtable discussions based on similar interests or creating slack groups where attendees can network with their industry peers.
Internal events are also being held online, accounting for 13 percent of virtual event types. Internal events are ideal in a virtual format since they tend to be more intimate, making it easy to use interactive features such as Q&A or live polls.
For more of Bizzbo’s findings, visit: https://welcome.bizzabo.com/evolution-of-events-report.
Orbus Introduces Scalable Vaccination Booths
- Booths are 8ft W x 8ft H x 8ft D, made with aluminum extrusion profiles & white rigid infill panels
- Panels can be printed to incorporate logos and messaging
- Detachable peel & stick vinyl signs are also offered as a less expensive option
- Easy to assemble, wipe clean and disinfect
- Made in the U.S. and manufactured quickly
To order, call (630) 226-1155, or visit: www.orbus.com.
Volan Technology Unveils Contact Tracing Solution at ALHI’s Annual Staff Meeting
The group of 50 attendees, who serve as the global sales and marketing extension to a portfolio of more than 300 of the world’s most distinguished hospitality brands, were among the first to experience the Volan Positioning System (VPS). As the most accurate and private corporate contact tracing and analytics tool on the market, and the first micro-location position
Delivering a product that achieved the highest level of privacy was paramount in Volan’s design. Random ID numbers are assigned through an encrypted iOS app to which only designated administrators have access. All passwords and personal information are managed by the meeting planner or company leader which means Volan does not collect individual data or have any access to attendee or employee personal information.
For more info, visit volantechnology.com.
Upcoming stories in this series will feature companies and individuals who have pivoted or created new products to survive these difficult and challenging times. Please email us at newsdesk@exhibitcitynews.com for inclusion in future stories in this series.