submitted by Shreya B, Blue Totem
One event, countless possibilities: First-ever Pro Integration Future Asia trade show set to showcase the best integrated technologies in audiovisual and lighting.
● The inaugural exhibition and conference will showcase the latest AVL equipment and technologies for stage/mega events; digital signage and OOH media; parks and attractions; production and immersive tech; and unified communications
● Exciting product showcases will transform the exhibition hall into a captivating aural and visual feast for over 6,000 trade visitors from 20 countries
● Leading international AVL companies, such as Blackmagic Design, Philips, Absen and Robe Lighting, are part of the exciting exhibitor line-up
The first-ever edition of Pro Integration Future Asia (PIFA), a professional audiovisual and entertainment lighting (AVL) technologies exhibition and conference for the region, will be held from 26 to 28 June at the Marina Bay Sands Expo & Convention Centre in Singapore.
AVLIAS
Launched by Montgomery Asia, with the Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS) as its strategic partner and Singapore Tourism Board as a supporter, PIFA2023 will host nearly 100 exhibiting companies from 10 participating countries. Over 6,000 trade professionals from 20 countries are expected to attend, spanning a myriad of sectors such as unified communications and collaboration; digital signage and out-of-home media; production and immersive tech; parks and attractions; smart homes and buildings; and stage and mega events; among others.
The global professional audiovisual industry is estimated to grow by US$113.26 billion from 2022 to 2027, with Asia Pacific set to contribute a significant 41% during this period. Southeast Asia, in particular, is among the fastest-growing regions in the world, with the digital economy and tourism identified as key industries for driving economic growth in 2023.
Pro AV Technologies
Pro AV technologies play a key role in revolutionising the way we work, play and interact with one another, and these continued digital transformations will help strengthen the region’s competitive standing as the gateway to Asia. Singapore is strategically harnessing the power of digital transformation and pro AVL solutions across all verticals – including tourism – to redefine itself as a destination that delivers impactful experiences and deepens the quality of its human capital.
