inVNT, a live events agency that supports brand messaging for companies and trade associations, has announced that it partnered with OnStar and Cadillac to produce an event showcasing the two brands’ newest in-vehicle technologies at the 2012 International Consumer Electronics Show (CES) in Las Vegas.
At a press conference attended by print, online and broadcast media at the Venetian Hotel and Casino, OnStar and Cadillac announced several new innovations that expand the entertainment and information content options for all vehicle occupants. inVNT managed the planning, content and execution of the event down to the last detail, drawing on its expertise from other live events for leading brands such as PepsiCo, Merck and Subway.
“The CES event enabled us to showcase the future of in-vehicle connectivity and cloud solutions with Cadillac CUE, OnStar’s and Verizon’s 4G LTE Cloud Car and OnStar’s first OnStar API development partner, RelayRides, the world’s first peer-to-peer carsharing market space ” said Vijay Iyer, vice president of corporate comunications and public relations. “It’s a challenge creating a memorable event that stands out at the largest technology tradeshow in the world, but inVNT’s creative approach and technology expertise helped us make a big splash.”
inVNT designed a modern space reflecting the forward-thinking character of the OnStar and Cadillac brands. The relaxing lounge, curved scenic walls and interactive displays attracted the technology savvy CES media and removed them from the traditional ballroom experience.
“The fact that two marquee brands such as Cadillac and OnStar asked inVNT to produce a press conference unveiling next-generation in-vehicle technologies speaks to inVNT’s capabilities to create powerful, impactful events that capture the attention and imagination of attendees,” said Scott Cullather, founder and managing partner at inVNT.