by Mike Morrison
The second quarter of 2021 is under way and The Don and Mike Show is certainly on top of the news and happenings within the tradeshow, event and experiential marketing endeavors as the nation begins its reopening of allowing events to take place.
However, as we have said and seen to this point, the event footprints, show hall plans and visuals for all of them will certainly look different than what has been seen in the past. With vaccines rolling out at an unbelievable pace, the wearing of masks at these re-openings will not only be expected, but required.
All involved will most likely see masks that are logo-affiliated with their organizations, which is another way to promote a product or service, just as much as we will see small hand sanitizer bottles stamped with a company’s logo in just about every booth or stand. One-way traffic directionals with dedicated entrance and exit doors will become a new norm as well.
But… so what? FINE! Just open the doors and let business resume! I received vaccination shots and I’m feeling fine and ready to get back to the show floor. Many others feel the same way. The return to face to face will not happen without the attendees and exhibitors feeling safe to go to these events.
An example must be set to show everything is good to go for the industries. That’s why Don and Mike went to Orlando for the Aviation Week MRO Americas Show… walked the floor… took in the details and will share them on a dedicated show to reveal the reality that shows can happen safely in the U.S.
Let’s get back to work!
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Mike Morrison is the national sales director for WS Displays as well as co-host and producer of “The Don & Mike Show” podcast, now closing in on 200,000 listens. Contact him at email@example.com or firstname.lastname@example.org. For more info, visit TheDonAndMikeShow.net