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Pacific World to demo leading event technology at EIBTM

Pacific World, the integrated global DMC and event management organization, is set to showcase cutting-edge technology tools for events, meetings and incentives while at EIBTM 2014, taking place from Nov. 18-20 in the Fira Gran Via, Barcelona.

The organization will be running three interactive sessions at booth K36 including a Reactable demonstration on Nov. 18 and two sessions with Google Glass, Nov. 19-20. Reactable is an electronic musical instrument with a multi-touch tabletop interface. Google Glass offers huge potential within the meetings and events industry as it is suited for a number of applications, including team building apps and speaker prompts during conferences.

“Reactable is a trendy tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event,” commented Patricia Silvio, global marketing manager, Pacific World.

Reactable connects attendees of an event to the music in a completely different way. It turns every performance into a memorable experience where guests can interact with and create music. It is also visually impactful and is suited to all types of spaces and events.

“This audiovisual instrument could help to enhance the brand experience during an event. Could also help to transmit specific brand values in a different and creative way,” said Silvio.

Google Glass, which launched in 2012, has also received a great deal of interest amongst technology lovers within the meetings industry.

Silvio explained, “Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand. Some examples of how to integrate Google Glass into an event includes run a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”

Meetings industry professionals interested in placing outbound business into destinations including Cambodia, China, Hong Kong, India, Indonesia (Bali), Malaysia, Singapore, South Korea, Thailand, Vietnam Europe: Spain, Italy, England, France, Greece, Monaco, Portugal, Scotland Middle East: Dubai, Abu Dhabi, Oman Southern African region: South Africa, Botswana, Mozambique, Namibia, Zambia, Zimbabwe North America (In Global Alliance with ACCESS Destinations Services) should visit Pacific World (K36) at EIBTM to find out more.

For more information please, visit www.pacificworld.com.

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