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Pacific World enters next development phase with new hire

On Jan. 1, Pacific World, a global destination marketing company (DMC), appointed a director of global sales North America.

Ruby Serra has more than 25 years’ experience in the business events industry, working for the Singapore Exhibition and Convention Bureau as well as Destination Asia. She brings with her a wealth of experience in DMC sales & marketing, developing new approaches to client servicing in the North American market.

“I am excited to join Pacific World and start the next phase in my career,” said Serra. “I am looking forward to bring a set of new solutions to the market and broaden my horizon to more than 100 worldwide destinations in Asia, Europe, the [U.S.], the Middle East and Africa.”

“We are pleased to welcome Ruby to the Pacific World team.  Not only she has a great track record, but she shares our values, especially the innovative spirit, performance drive and team values,” said Herve Joseph-Antoine, Global MD, Pacific World.

“Ruby joining Pacific World is fantastic news as we are deploying globally the first truly global solution for clients in the destination and event management space, together with our alliance partner ACCESS Destination Services. Her experience of building client solutions will be key for us to implement our new combined approach, and she will team up with Natale Patterson and Adam Kimball of ACCESS Destination Services global sales team,” said Harsha Krishnan, strategic development director, Pacific World.

To enable this new phase of development, Pacific World has decided to end the commercial cooperation with World Marketing Group from Jan. 1.

Joseph-Antoine commented, “Both companies have grown together during more than 30 years, and the joint achievements will remain forever in both companies memories as remarkable. We wish WMG all the best for its future development.”

For more information on Pacific World, visit www.pacificworld.com.

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