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PCMA European Influencers Summit Focuses on Events Disruptors

PCMA, a global leader in the business events industry, is once again inviting hundreds of professionals to analyze and discuss issues facing EMEA’s meetings and conventions industry.

The exclusive and unique European Influencers Summit scheduled September 22-24 in Barcelona will continue the “Disrupt + Deliver” theme introduced in January at 2019 PCMA Convening Leaders in Pittsburgh, Pennsylvania. PCMA is organizing its third European Influencers Summit to convene organizations that don’t traditionally meet concurrently.

“Our goal is to gather association executives, corporate business event leaders and industry professionals throughout EMEA with the purpose of together demonstrating how business events drive global economic and social progress,” says Luca Favetta, PCMA regional business director. “The exclusive program is designed to help EMEA’s mature business events industry understand external and internal disruptors and deliver solutions to ensure success.”

The event will feature an “Innovate + Elevate Hub”, an evolution of the “Innovate + Elevate Arena” introduced at 2019 PCMA Convening Leaders as a new approach to the traditional exhibition space. The Learning Hub will offer key areas for experiential learning and collaboration, including a podcast studio, open workspace for attendees to continue conversations sparked by education sessions, visual depictions of selected education sessions and plenaries, among other activations that will be revealed in due course.

European Influencers Summit’s knowledge program will examine internal and external disruptors to the business events industry, including economic and political issues; leadership; innovation and latest audience acquisition and engagement practices.

Education experiences may take the form of off-site learning tours, invite-only master classes, plenaries or workshops. Other opportunities include an “Ideathon,” a larger-scale hackathon seeking to prove how business events can drive global economic and social progress, and a session on the Future Trends of Meetings and Events research supported by PCMA Foundation and Marriott International.

“The (2018 European Influencers Summit) event provided such an insightful experience for me, as well as endless networking sessions that included unexpected learning opportunities”, says Carola van der Hoeff, COO, International Pharmaceutical Federation.

PCMA educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together. PCMA crafts and shares knowledge and market intelligence, enabling organizations to make informed business decisions while providing a platform for peer-to-peer exchange. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries. For more info, visit pcma.org.

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