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PCMA partners with QuickMobile to develop event app

QuickMobile, a developer of mobile event apps, and the Professional Convention Management Association (PCMA) renewed their partnership for 2015.

In 2014, QuickMobile supported PCMA with mobile event apps for the association’s two marquee events, Convening Leaders and PCMA Education Conference. Next year, PCMA will upgrade to QuickMobile Multi-Event app platform, which will allow the organization to manage all of their events with a single event app.

ECN 102014_NTL_PCMA partners with QuickMobile“PCMA is known for being an innovative organization, taking risks and pushing event design and technology to their limits,” said Patrick Payne, CEO, QuickMobile. “In 2015, our app will follow-suit, extending engagement using mobile technology for PCMA’s participants in the spirit of the association’s ‘Live event case study.’ We helped PCMA push past barriers last year with our mobile app by offering solutions that inspired crowdsourcing and enhanced networking. This year, the innovations will continue with enhancements to session tracking and attendee filtering.”

At Convening Leaders 2014, more than 4,000 attendees downloaded the event app, resulting in a 102 percent adoption rate. There were more than 2.2 million impressions within the app, and users completed more than 9,250 survey responses. The app provided an opportunity for members to get comfortable with the type of technology PCMA plans to deploy at all events going forward while also allowing PCMA to take steps toward reduced paper events.

“The adoption of 2014’s mobile event apps was a clear signal from our participants of the importance of mobile technology. With two apps under our belt and the data to support our efforts, we are now ready to add new features and functionality that will make our 2015 apps even more engaging and analytical, and we picked the right partner to help us,” stated Kelly Peacy, senior vice president of Education and Meetings, PCMA.

PCMA and QuickMobile are in the process of planning the app for Convening Leaders 2015, which will include a number of new innovations in functionality and analytical reporting. QuickMobile’s enhanced analytical platform will provide PCMA with richer insights into how attendees are experiencing their events and how they can optimize their experiences in real-time.

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