The Professional Convention Management Association (PCMA), the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and tradeshow industries, partnered with The Meetings Show, the premier event for the UK inbound and outbound meetings industry, as part of its ongoing focus on the delivery of superior and innovative education, whilst promoting the value of professional convention management. Organized by Centaur Live, a division of Centaur Media Plc, The Meetings Show will take place July 7-9 at Olympia, London.
“As one of the world’s leading associations for convention and meeting planners, the PCMA is continually looking to work with like-minded partners working at the heart of both the corporate and association side of the meetings and events industry,” commented Sherrif Karamat, chief operating officer, PCMA. “The Meetings Show has firmly established its position as the UK’s leading tradeshow for domestic and international events, particularly in terms of the quality of their buyer attendees and high quality exhibitor list. Working alongside the show allows us to become even closer to the UK buyer market, which is strongly represented at the show.”
Education content tailored specifically for corporate and association meetings and events planners have been created by the PCMA including:
- Data – Increasing Revenues while Diversifying Revenue Streams: In a digitalized economy, we frequently hear buzz phrases such as predictive analytics and data driven decision making; however, they are usually broad-based and frequently only scratch the surface of the topic. This session takes a deep dive into how we can effectively use data to drive new revenues while most importantly diversifying revenue streams.
- Straight Talk from Corporate Meeting Professionals: What We Really Want from the Meetings Department: In an era of globalization, rapid integration of technology and an ever increasing demand for better returns on your meeting investments, meeting professionals are not only demanding more from all their stakeholders and partners, they are also demanding to be a part of the development of the objectives and strategy for their programs. This session will explore how to get that strategic seat at the table and fulfill executives’ expectations once you get there.
“The Meetings Show is the ideal place for planners to meet, learn and network but we need to continue looking for new ways and new content to ensure their continued attendance and support,” added, Steve Knight, event director, The Meetings Show. “The Meetings Show is the only show in the UK where hosted buyers and visitors can engage directly with the PCMA. Our partnership adds significant value and credibility to the whole visitor buyer experience, whilst these focused education sessions give attendees something genuinely new and directly relevant to their role.”