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Penang Convention & Exhibition Bureau (PCEB) launched its new campaign, “Penang 2020: BE Unfiltered,” at Hin Bus Depot on July 16.

The campaign was launched in conjunction with Experience Penang Year 2020 and Visit Malaysia 2020. PCEB Chief Executive Officer Ashwin Gunasekeran unveiled four new products developed for the campaign, which runs to December 2020, during the launch to further enhance the state’s business events offerings.

Officiating the launch were Chow Kon Yeow, the chief minister of Penang, and Yeoh Soon Hin, the Penang State Exco for Tourism Development, Arts, Culture & Heritage. Also present were Jonathan Freddy P. Bagang, director of Ministry of Tourism & Culture Malaysia (MOTAC); and Khoo Boo Lim, chairman of Malaysian Association of Hotels Penang Chapter, as well as over 100 industry partners.

“I believe Penang is ready for the next stage of destination marketing for business events, as this segment thus far has successfully positioned Penang as a second-tier destination,” says Gunasekeran. “It is also important for us as part of this industry to showcase more of what Penang and the players of the industry are able to offer through Penang 2020: BE Unfiltered within the campaign period.

“We need to continue the energy and effort in maintaining the interest and awareness that business events have created for Penang. This is where the Penang 2020: BE Unfiltered campaign plays a role, and works as an additional incentive to attract more events into the state,” he adds.

One of the four products is the PCEB Mobile App for delegates. Main features include information on Penang for delegates, a calendar showing upcoming events and other supported business events happening in Penang. The app is currently available for download on Google Play and the Apple Store.

PCEB has also introduced a Penang 2020 edition of Privilege Penang – a comprehensive support program introduced by PCEB with additional support packages from PCEB’s industry partners. Privilege Penang is curated to cater to Business Events Penang’s key sectors—Meetings & Conferences and Incentives and it introduces various support structures for events hosted in Penang.

Next, PCEB announced its first Corporate Social Responsibility (CSR) program, Penang Turtle Cares. Working closely on a memorandum of understanding for a long-term partnership with the Penang Department of Fisheries and the Penang Turtle Sanctuary located at Pantai Kerachut, PCEB looks to assist in improving the turtle conservation facilities and other related activities.

Penang successfully hosted over 200 international meetings with 106,265 delegates from across the globe in 2018. With a convention capacity of 30,000 and 14,389 rated hotel rooms, Penang is among the leading destinations in the region for corporate meetings & incentives and a rising association meetings destination. For more info, visit www.pceb.my.

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