After a nationwide search, the Philadelphia Convention & Visitors Bureau (PCVB) has announced the hiring of a new executive director of the Philadelphia Multicultural Affairs Congress (MAC).
Nicole Johnson-Reece will lead the division of the PCVB responsible for increasing
Philadelphia’s share of the multicultural meetings, conventions and tourism markets.
“Nicole possesses stellar leadership skills and is a respected professional in the multicultural arena,” said William Wilson, chairman, MAC. “She is a strategic thinker who brings great experience, energy and leadership to her new position. Throughout her accomplished career, she has demonstrated her skills as a coalition-builder and an expert in multicultural and diverse markets. She will be an asset in our mission to promote our diverse city as a premier destination.”
Johnson-Reece will work with the PCVB team to promote Philadelphia to a multicultural client base that includes religious organizations, family reunions, national and regional associations, fraternal organizations, and professional and trade associations. She also will work with the hospitality community to encourage business, employment and training opportunities for multicultural professionals within Philadelphia’s tourism and hospitality sector.
“I am extremely pleased to be joining the Multicultural Affairs Congress,” said Johnson-Reece. “I am excited for the opportunity to apply my many years of diversity and inclusion experience towards increasing Philadelphia’s presence both nationally and globally. By bringing signature events to Philadelphia and continuing to leverage the board as key influencers in the city and nationally, I look forward to using this platform to continue attracting multicultural conventions and visitors to Philadelphia.”
With more than 20 years of experience in finance, consumer marketing, brand strategy and talent management, Johnson-Reece has established valuable professional relationships within the multicultural convention market among national organizations, such as the National Council of La Raza and the National Urban League.
Johnson-Reece has served as the first diversity leader for two Fortune 500 companies, most recently as vice president of global diversity and inclusion for ARAMARK Corporation. Prior to joining ARAMARK, she served as the vice president of diversity and inclusion for the Cendant Hospitality Group as its first focused diversity leader. Prior to that, she held a variety of positions in multicultural marketing and finance with Verizon and AT&T.
Johnson-Reece was named one of the “Top Blacks in the Lodging Industry” by Black Meetings and Tourism magazine and one of the “Top 100 Blacks in Corporate America” by Black Professionals magazine. She has a bachelor’s degree in economics from Rutgers University.
