submitted by Jaime Martorana, Communications Manager, Discover Philadelphia
PHILADELPHIA – Today the Philadelphia Convention and Visitors Bureau (PHLCVB) announced Jason Jordan as Vice President of sales. Jordan previously served as the national accounts manager for the Midwest market after joining the PHLCVB in June 2022. Jordan has more than 30 years of experience in the sales industry, including roles with hotels, CVBs and supporting hospitality-related organizations with their technology needs.
“Jason’s vast industry knowledge, strong network of relationships and prior experience leading a destination’s sales team make him an exemplary candidate for this role,” said Maria Grasso, PHLCVB senior vice president, convention division. “He’s done a great job representing Philadelphia and we are thrilled to see Jason step into this leadership position.”
In this role, Jordan will be charged with the continued building and development of the PHLCVB’s high-performing sales team to achieve the organization’s meeting and convention booking goals through strategic planning and strong client relationships. He will be responsible for the recruitment of large citywide events and representing Philadelphia at key industry events and trades shows. Jordan will also collaborate closely with the Pennsylvania Convention Center and Philadelphia hotels and venues to ensure alignment of strategy and processes.
Prior to joining the PHLCVB, Jordan served as account manager for Applied Technologies and director of business venue development for Ungerboeck Software International. He was also director of sales for Explore St. Louis for more than five years, managing a team of citywide sales managers in pursuit of new business. Jordan earned a degree in business administration from the University of Kentucky.
About the PHLCVB:The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth and promoting the health and vibrancy of our hospitality industry by marketing the destination, the Pennsylvania Convention Center, and attracting overnight visitors. The PHLCVB’s work engages our partners, the local Philadelphia community as well as culturally and ethnically diverse regional, national and international convention, sporting event and tourism customers. The PHLCVB is also the official tourism promotion agency for the city of Philadelphia globally and is responsible for growing the number of overseas leisure visitors who come to the region each year. To learn more, visit www.DiscoverPHL.com.
