Pinnacle, a leading experiential marketing agency, announced today the acquisition of Zig Zibit, a full-service exhibit and event agency located in Raleigh-Durham, North Carolina. The deal provides Pinnacle a nation-wide footprint, solidifying the company as a top choice for brands and their agencies of record.
Since their founding in 1998, Pinnacle has experienced tremendous growth. In their 24 years of business, Pinnacle has expanded from a single facility in Portland, Oregon, to now five full-service facilities across the United States, with global capabilities.
The company’s leadership team credits the growth and success to their commitment to their clients. Over the years Pinnacle has maintained a 98% client retention rate—a testament to their dedication.
“We are truly devoted to our clients. We believe in creating meaningful, lasting connections—not just between brands and their audiences, but also in our relationships with our clients, partners, and community,” shares Brad Hogan, CEO of Pinnacle.
As they celebrate their 20-year anniversary, Zig Zibit looks forward to this next chapter of creating outstanding work. “We feel that Pinnacle is a perfect fit for our team and clients. Our team is excited about the new opportunities that will come with joining Pinnacle. We share similar cultures, and both believe strongly in taking care of our people and clients. Joining Pinnacle means we will quickly expand our reach, grow our capabilities, and elevate the brand experiences we create for our clients,” says Jake Merzigian, CEO of Zig Zibit.
Through the deal, Pinnacle acquires substantially all the assets of Zig Zibit. The Zig Zibit team will stay intact, and Jake will continue to lead the team as President of the Pinnacle, North Carolina facility.
“We’re constantly looking for opportunities to invest in innovative people, products, technology, and services that will elevate our clients’ success. Our acquisition of Zig Zibit supports that goal by further solidifying our footprint and capabilities nation-wide. Their culture and drive to create impactful brand experiences aligns with ours—making the expansion feel both natural and exciting,” says Brad.
