A classic childhood toy inspired the latest tension fabric display systems PosterGarden debuted this week at EXHIBITOR2014 in Las Vegas.
The provider of portable tradeshow and event display products showcased Varia.Sophora to EXHIBITOR attendees at booth 1331 inside the Mandalay Bay Resort and Casino. This new display utilizes central hubs, straight and curved aluminum tubing, and connectors much like those found in Tinker Toys to create a wide range of unique frame shapes and styles. Combined with full-color, custom-printed graphics, the displays bring to life just about any idea that exhibitors can conjure up.
“It’s really a simple concept, but it’s one that opens up all kinds of possibilities for displays,” said Michael Rigby, vice president of operations, PosterGarden. “Just like with Tinker Toys, there are an infinite number of combinations and configurations that can be created. Your imagination is the only limit here.”
Varia.Sophora features a completely tool-less assembly, which makes it easy to set up. The solid aluminum hubs and connectors fit together with 2” straight and curved aluminum tubing with simple push-button connectors. Full-color graphics, printed on PosterGarden’s EcoKnit fabric, slip right over the frame and secure in a unique pillow case and zipper design. LCD monitors and tablets can be added to the display with simple connectors, and plans are in the works to add a counter top option and shelving accessories as well.
“We’ve always taken a lot of pride in our fabric displays because they really are easy to use, versatile and they look fantastic,” Rigby added. “With the Varia.Sophora, we’re taking the creativity to an entirely different level. If you can dream it up, this display can make it happen.”
For more information about the new display, visit http://www.postergarden.com.
