Promotional Products Association International (PPAI), the world’s oldest not-for-profit association for the promotional products industry, and Experient, an event management firm, plan to unify event housing and registration together at The PPAI Expo and Expo East.
PPAI Expo, the promotional products industry’s largest tradeshow, will be held at Mandalay Bay Convention Center on Jan. 10-14, 2016, and the 2016 edition of Expo East, an East Coast promotional products tradeshow, is set for Mar. 17-20 at Atlantic City Convention Center.
For the past three years, Experient provided registration and lead services for these events. Combining demographic and behavioral data derived from registration and housing will allow event organizers to enhance marketing efforts and result in better guest experiences.
“Experient has done a great job with our registration and we believe that combining registration and housing will enhance our member experience,” said Darel Cook, director of expositions & meetings, PPAI. “Our ability to create individual experiences through complete data knowledge from combined registration, lead and housing services separates us from our competition and furthers our goal to make the PPAI Expo and Expo East exceptional and unique events.”
PPAI was founded in 1903 to represent and advocate for the promotional product industry in Washington, DC. The association operates the industry’s largest tradeshow; leading promotional products safety and compliance program as well as professional development and certification program; and publisher of industry trade journals and periodicals.
Experient, a Maritz Travel Company, provides the meetings and events industry with unified registration and housing, event planning and management, site sourcing and contract negotiation, mobile event platform, lead retrieval, data management and marketing.