PRA, a leader in the business events industry, is celebrating its 40th anniversary, marking a milestone for the iconic brand and commemorating four decades of delivering experiences that move hearts, minds and businesses forward.
In 1981, with an SBA loan and a small office containing a folding table, chair and telephone, founder Patti Roscoe started one of the largest and most successful destination management companies in the country. After 40 years, PRA has continued to evolve to meet ever-changing client demands for new services, creative solutions and local destination expertise—a testament to the service, hard work and dedication of the entire PRA team. While many changes have taken place over four decades, one thing that remains the same is the company’s commitment to deliver outstanding meetings and events that creatively engage attendees and deliver results.
To mark the anniversary, PRA is launching the Defining Moments campaign, which highlights those special times, both personally and professionally, that make an impact. For 40 years, PRA has delivered moments for its clients and guests, connecting its passion to a purpose to make a difference in the business events world. In the spirit of giving back, PRA also is launching the 400 Trees for 40 Years initiative, teaming up with the American Forest Foundation, and inviting clients and suppliers to help the company’s story grow by sharing a personal event journey with PRA.
“For more than 40 years, PRA has been committed to ensuring our clients and attendees experience truly unforgettable moments at their events. This anniversary marks an important time for PRA to celebrate the impact we’ve had on delivering these unique experiences that move people,” says Mike Fiber (pictured right), chief executive officer, PRA. “From the vision of a talented and groundbreaking female entrepreneur now resides one of the most successful business events companies in the U.S. The last four decades have been marked with accomplishments, transformations and impact. We attribute the bulk of our success to our amazing team members who create and deliver top-notch innovative events each and every day, and we celebrate their many accomplishments over the last 40 years in the service of our clients, which brings us to this level of success today.”
To walk along the journey with PRA and be a part of the 40th Celebration, visit www.PRA.com/Anniversary, where you can view the Defining Moments PRA created over the years and submit your PRA experience to help their story grow.
Headquartered in Chicago with teams throughout every major and secondary market in North America, PRA is a leading business event management firm, creating in-person and digital experiences that move hearts, minds and businesses forward. Through its ownership of production and communication agency One Smooth Stone, PRA offers end-to-end integrated creative, production and communication solutions aligned with business events. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals. PRA’s reach runs deep, delivering value to millions of participants for 40 years in every major destination across North America and beyond. For more info, visit PRA.com.