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PRA Honored with SITE Crystal Awards

PRA Orlando (partnering with One10) and PRA Hawaii (in partnership with CWT Meetings and Events), were recognized by the Society for Incentive Travel Excellence (SITE) with Crystal Awards for Excellence in Incentive Travel: North America and Most Impactful Effort Toward Corporate Social Responsibility as part of an incentive program at the Crystal Awards Recognition Ceremony held during SITE Global Conference 2019 in Bangkok, Thailand from Jan. 11-14.

Considered the highest honor in the Incentive Travel industry, SITE Crystal Awards recognize creative, practical and truly memorable incentive programs that not only keep employees engaged, but also drive business results and improve a business’ bottom line.

“As the Society for Incentive Travel Excellence it’s only fitting that we have our own reward and recognition program to highlight excellence in incentive travel,” says 2018 SITE President Annamaria Ruffini, CIS, CITP and CMP. “The Crystal Awards program is a long-standing SITE tradition, part of our association since 1980 and a hotly contested, much anticipated annual event. It confers the highest honor in our industry to incentive travel professionals who have clearly demonstrated how incentive travel leads to business results.”

Excellence in Incentive Travel: PRA Orlando (partnering with One10)

To make incentives, its sales force and reward top employees, a major high-tech firm wanted a new program unlike any in the industry—one that was exclusive, memorable and difficult to replicate. During the Elite Event, the top 20 sales performers were whisked from a sales meeting in the Bahamas aboard a private jet for a 24-hour adventure. Once at the secret destination of Orlando, the group headed to Fantasy of Flight, a nearby aviation attraction. The mission: fly high-performance airplanes under the supervision of an expert fighter pilot and engage in an actual aerial dogfight with each other. PRA Orlando and One10 Marketing delivered an amazing experience that was unique and monumental, exceeding the client’s goals above and beyond expectations.

Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program: PRA Hawaii (partnering with CWT Meetings and Events)

Partnering with CWT Meetings and Events, PRA Hawaii identified an agro-forestry initiative whose mission to “engage our community with regenerative natural farming practices” matched the client’s desire to leave a lasting legacy and benefit the local community long after the completion of its incentive travel program. More than 350 volunteers were taken on buses to an undeveloped area on the island of Maui, where the teams got to work planting more than 100 trees which bear the native breadfruit. The trees should provide nearly 2,000 pounds of breadfruit that will be distributed to local community member and school districts for lunch programs.

PRA VP of Industry Relations Madelyn Marusa, CIS, DCMP, says, “We are very honored to receive Crystal Awards! These events are a true testament of teamwork starting with unique resources and magical orchestration by the PRA teams and partners. The result were fantastic—impactful experiences for the participants. Thanks to the clients for trusting us!”

SITE, the Society for Incentive Travel Excellence, is the only global organization dedicated to strengthening and supporting the incentive travel industry. They connect incentive travel to business results. For their members, they provide professional development, certification and business connections. SITE members help companies maximize workforce output by creating and delivering incentive travel programs that inspire people to exceed expectations and transcend their goals. Their research proves the ROI for incentive travel, which is a powerful business tool that strengthens employee retention, improves performance and fosters a culture of thoughtful motivation and sustained success. Over the last 45 years, SITE has grown to more than 2,300 members in 84 countries with 29 local and regional chapters. For more info, visit www.SITEglobal.com.

Headquartered in Chicago with 27 offices throughout North America, PRA is a leading business event management firm, creating experiences which move hearts, minds and businesses forward. Through its ownership of events and communication agency One Smooth Stone, PRA offers end-to-end integrated solutions for event experiences. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals. PRA’s reach runs deep, delivering value to millions of participants over nearly 40 years in every major destination across North America and beyond. For more info, visit PRA.com 

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