Since 2012, PRA has provided destination support for the industry’s largest tradeshow.
submitted by Michelle Kennedy, PRA
CHICAGO, IL. – PRA, a leader in the Business Events Industry, is pleased to announce that PRA once again served as the official DMC of IMEX America – the industry’s largest tradeshow. The show which took place this month at Mandalay Bay in Las Vegas, welcomed over 15,500 participants including more than 5,500 buyers, of which 4,300 were hosted buyers. Since 2012, PRA has partnered with IMEX to provide outstanding destination management services for participants, including transportation shuttles and show floor activations. This year PRA also powered the #IMEXrun, supporting registration management, route permits, staffing, and more, to ensure an uninterrupted and smooth experience for all 250-plus participants.
For the 2024 hosted buyer transportation, PRA collaborated with the IMEX America team to coordinate the complex shuttle program and provided emergency contingency plans for the event. During IMEX, over 50 PRA staff members helped transport 4,300-plus attendees between 15 hotels, making it the largest city-wide program this year for PRA. Leveraging the strength and expertise of PRA Las Vegas, the team also simultaneously designed and produced 8 events in conjunction with IMEX, to include some of the most well-known hotel luxury brands hosted buyer events across the city.
“It is an honor to once again be selected as the official DMC of IMEX America 2024 based on our proven track record of success for the past 12 years,” shared Patty Kindness, DMCP, Regional Director of Sales, PRA Las Vegas. “As the local destination experts, IMEX has confidence in our team to deliver outstanding event management experiences in Las Vegas combined with our strong supplier relationships to provide first class transportation services. We were also thrilled be powering the #IMEXrun again this year, showcasing our excellent program operations to ensure the event exceeded expectations.”
“Being part of this important event for our industry that connects peers from around the globe for key networking, education and insights is a highlight each year for our team,” commented Mike Fiber, PRA Chief Executive Officer. “We value our long-standing partnership with IMEX over the years, working alongside some of the industry’s best leadership within the IMEX team. It has been an honor to play a role in the success of IMEX since inception, knowing its impact resonates with meeting planners worldwide.”
“PRA has been the exclusive DMC Partner for IMEX America since 2012 and continues to work closely with us as our show evolves,” sharedCarina Bauer, CEO of IMEX America. “They consistently deliver high level DMC services, managing the complex arrival, departure and hotel transportation needs of our VIP hosted buyers, as well as supporting the #IMEXrun. This service is a key part of the successful delivery of the show, and we rely on the team’s exceptional staff to deliver at the highest service standards in line with the expectations of our team and our industry. Once again, the PRA team delivered.”
