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PRA, Tour East Expand Market with Partnership

(Tony Lorenz, left, chief executive officer of PRA, and Shigeyuki Suzuki, president and chief executive officer of Tour East, have formed a strategic business partnership.)

PRA Inc., a leader in the business events industry with the broadest-owned network of offices in the Americas, and Tour East, a leading destination management company in the highly sought-after Asia-Pacific region, have entered into a strategic partnership as part of their respective growth plans.

According to a recent study by PCMA and the Melbourne Convention Bureau:

  • The Asia Pacific (APAC) business events sector is currently worth more than US $200 billion and growing rapidly.
  • According to the World Travel and Tourism Council, the broader APAC travel sector will double in the coming decade, reaching almost $1.2 trillion in 2026 from its current $650 billion.
  • By 2025, 32% of all world airline traffic is expected to originate from Asia.

This burgeoning sector is creating opportunities for business event professionals who are increasingly delivering meetings, incentives, conferences and exhibitions across the region. Through this partnership, PRA’s clients will have ready and informed access to expanded solutions in the Asia Pacific region, further enhancing the global reach of the PRA and Tour East brands.

Established in 1972, Tour East Group, part of JTB Group, is a full-service destination management company operating exclusively B2B destination services from 18 countries across the Asia Pacific region. Tour East destinations include Singapore, Hong Kong, Thailand, Laos, Malaysia, Indonesia, Philippines, Vietnam, Cambodia, Myanmar, China, Korea, Taiwan, Japan, Sri Lanka, Maldives, Australia, and New Zealand.

PRA, with its 28 offices across North America, is growing significant relationships with global brands across its system organically and through an expanding list of acquisitions and strategic partnerships on a local, national and global basis.

As a leading DMC across Asia Pacific, and with more than 40 years of expertise, we are eager to deliver our quality services to fulfill PRA’s customer expectations,” says Shigeyuki Suzuki, president and chief executive officer of Tour East. “Meeting and event needs are rapidly growing in our region and through our strategic partnership with PRA we look forward to creating great client experiences and to support market expansion.”

Tony Lorenz, chief executive officer of PRA, adds, “As industry leaders our role is to align with best in class solutions, and provide recommendations on how our clients can benefit from them. In Tour East, we have a progressive partner in which we share core values and a high caliber approach to our respective business and services in our markets. Tour East is the right partner for our business at the right time in our growth story. We are thrilled to launch our partnership with this incredible team.”

Headquartered in Chicago with 28 offices throughout North America, PRA is a leading business event management firm, creating experiences which move hearts, minds, and businesses forward. Through its ownership of events and communication agency One Smooth Stone, PRA offers end-to-end integrated creative, production and communication solutions aligned with business events. For more info, visit PRA.com.

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