(All pictures by Alex Mora)
A Dazzling Showcase in the Heart of Las Vegas
by Danelle Dodds, Exhibit City News
On a beautifully sunny Friday afternoon in the vibrant city of Las Vegas, Premier Displays opened the doors to its latest masterpiece: a state-of-the-art exhibit house promising to revolutionize the world of experiential displays. The grand opening on July 26 was more than just a celebration of a new facility. It also marked the expansion of the company’s three-decade unwavering commitment to creativity, innovation, and excellence.
Premier Displays’ founder, Christopher Bullard, who began his exhibit company journey at 27, is the company’s driving force. Over the decades, his entrepreneurial spirit and innovative vision have propelled Premier Displays to the forefront of the exhibit design and production industry. Until recently, the company’s headquarters remained in the mild climate of Southern California. But, in 2021, Bullard traded beach sand for the desert and boldly purchased a large plot of land in Las Vegas to methodically build a facility that could house all his visions under one roof. The allure of Nevada’s business-friendly climate and the expansive land opportunities helped soften the decision to move his established Southern California operation.
The sprawling, nearly 100,000-square-foot facility is a marvel of modern design and functionality, conveniently positioned near the junction of Jones Blvd. and Blue Diamond. This expansive space allows Premier Displays to consolidate its offerings into a one-stop shop, enabling them to design, manufacture, and deliver customized exhibits in one facility.
The company’s growth is on a steady trajectory, with Premier now providing services in architectural design, engineering, fabrication, metalwork, graphics, painting, lighting, signage, electrical, and customer-focused warehouse storage. Today, the company boasts over 50 full-time employees, including designers, artisans, engineers, electricians, brand managers, and production coordinators. You’ll even find a few of his family members on the team. Together, this talented crew creates out-of-the-box exhibits that push the boundaries of imagination. The cutting-edge space will allow Premier Displays to handle projects from conception to completion.
Considering the company’s portfolio’s many bells and whistles, it was no surprise that the grand opening was a celebratory affair. Guests arrived to an array of refreshments and immersive experiences revealing the company’s most unique and engaging exhibits. Local Las Vegas catering darlings Cut and Taste supplied the small bites. Whimsical stations included a wall with levitating appetizers and a gourmet pretzel bar, which kept guests satiated before they toured the massive facility. Attendees stayed hydrated with flowing beverages, including refreshing Ghost Energy mixed cocktails.
Among the immersive highlights was a 15-foot hot air balloon, crafted initially for Premier’s longtime client, Allergan Medical Institute. The striking piece was an interactive background for the ribbon-cutting celebration and sporadic guest selfies. Another standout piece was a towering 20-foot Ghost Energy can, first seen at the Coachella Valley Music and Arts Festival. During the grand opening, the sky-high replica served as a bar backdrop. Both creations perfectly captured the company’s ability to blend artistry with functionality while showcasing its established history with significant corporate clients.
Locals were not the only ones celebrating the ribbon-cutting of Premier Display’s move to the Silver State. In addition to the nearly 100 attendees, Premier also received special recognition from state representatives. Bullard was bestowed with a Certificate of Commendation on behalf of Senator Catherine Cortez Masto and a Proclamation from Commissioner Justin Jones. The honors reflected the community’s warm welcome and support for the relocation of the headquarters.
After the photos and applause settled down, a few key individuals took to the mic to express their gratitude for this historic occasion. In a touching moment, Bullard’s wife, Cindy, was overcome with emotion as she attempted to express her feelings regarding the moment. With a loving embrace, Chris Bullard took the mic back and simply stated, “I’m grateful to be standing here today.”
The grand opening event unveiled the company’s most awe-inspiring creations while highlighting the new facility’s capabilities. This grand opening celebrated more than just the launch of a facility; it was a dazzling celebration of the power of a vision brought to life.
