Tradeshow exhibitors can say goodbye to badges, scanners and Internet requirements with Leadature|Snap! from PRMconnect, a provider of lead and data management solutions.
Any smartphone or tablet is now all that’s needed for Leadature to capture leads, send relevant literature, connect to customer relationship management (CRM) software, and assign sales representatives — all in just a few seconds.
“Any device that’s able to send an email is Snap! capable,” said Dean Hills, digital strategist, PRMconnect. “It doesn’t need a ‘live’ Internet connection. Put as many Snap! emails in your outbox as you want; then just sync up the email when you can.”
“Unconference” events and activities off the show floor provide great opportunities for conversations with customers, but who has time to decipher notes written on scrap of paper at the ninth tee? Snap! is the solution. Create an email with a customer’s contact information or attach a picture of a business card, and do it in any major language including character based symbol languages. Add a code to trigger actions like sending a thank-you email with relevant document links and Leadature|Snap! does the rest.
Snap! leads are either stored separately or can be combined with badge scanned leads, giving exhibitors a single, centralized record of who they spoke to during the course of an event, no matter where the information was gathered.
Snap! is one of the newest enhancements to Leadature, the cloud-based lead management solution that combines lead capture, e-literature delivery, and metrics into a customized interface. Lead management doesn’t have to be complicated, but it should be comprehensive. Capture data anytime, anywhere, with any device.
To learn more about Leadature|Snap!, visit www.leadature.com, PRMconnect at Customer Engagement World in New York from Nov. 5- 6, or ExhibitorLIVE in Las Vegas from March 2-4, 2015.
