IC Realtime selected ProExhibits to design a custom 40’x50’ island rental solution.
As a global leader in the design and manufacture of quality advanced visual surveillance solutions, IC Realtime sought to showcase several product lines while creating numerous opportunities to brand the company.
The streamlined structure, made with ProExhibits’ EuroSys lightweight panel system, was created to invite visitors to easily stroll through four demonstration areas, separately highlighting a product line. Each area incorporated two work stations, back-to-back, showcasing surveillance cameras and providing video-mounted monitors. The unique design of the workstations created the perfect flow in the center of the exhibit, with the monitors becoming a part of the graphics, telling the story for the exhibit.
“All of our exhibit and event rental properties are designed to meet and adapt to a specific event’s needs, including the client’s marketing objectives. This exhibit is a good example of how to economically create a lasting, positive impression and attract excellent sales opportunities,” said Dick Wheeler, president, ProExhibits.
Fifteen-foot mural walls captured the eye from across the showroom floor, along with a large hanging sign. Around the perimeter of the structure, additional monitors, running introductory videos, drew people into the booth environment. A bright red Ferrari – on which all surveillance cameras were focused as part of a live demonstration – was a very effective attention-getter.
An area just below the double deck presented a more interactive opportunity to touch and feel products, including the ability to manipulate each camera at various angles. Upstairs, two semi-private areas were available for meetings with knowledgeable experts. A reception counter offered the opportunity for further conversation as well, with a badge-scanner available to obtain contact information for further follow-up.
