The Puerto Rico Convention Bureau is pleased to announce the appointment of a new director of business development and research.
With a long-standing relationship with the Bureau, of Joyce Martínez most recently served as a marketing and research consultant for the organization. Prior to that, she was an employee of the Bureau. During her 10-year tenure with the organization, she served as the associate vice president of strategic marketing research, director of sales and marketing for the U.S. Hispanic and Latin America markets and was a manager of member affairs.
“Joyce Martínez brings so much to the Bureau. Her experience and knowledge of our market and current meeting and convention industry trends is a huge asset in terms of our strategic outlooks and forward-thinking initiatives,” said Neil J. Mullanaphy, acting president and CEO, Puerto Rico Convention Bureau. “Her experience in marketing, sales and membership services for the Bureau provide us with a wealth of institutional knowledge and know-how that will greatly benefit the Bureau as well as the island’s meetings market.”
Martínez holds a bachelor’s degree in International Affairs as well as a master’s degree in International Business and Commerce. She is an international instructor for Destination Marketing Association International, the top industry association dedicated to the role of destination marketing.
Martínez is based in the Puerto Rico Convention Bureau’s San Juan headquarter offices.
