QuickMobile, a mobile solutions production company for the meetings and events industry, has announced that it has closed a $2.3 million round of funding. The investment, a combination of debt and equity from angel investors, will be used to support new product development, innovation and to expand QuickMobile’s international customer base. QuickMobile is on pace in 2011 to record a 500 percent increase in bookings compared to 2010.
“QuickMobile is continuing its rapid growth by adding significant new Fortune 100 clients quarter after quarter,” said Steve Harmer, investor. “QuickMobile has the right team, strategy and solutions to clearly stand out in this rapidly evolving mobile application space.”
In the United States alone, there are 1.8 million meetings per year with more than 205 million attendees. The size of the market and ever-increasing reliability on mobile technology, coupled with the fact that less than 10 percent of events use mobile applications, creates a major opportunity for QuickMobile.
“We have seen exponential growth over the last year as meeting planners have moved away from traditional print-based media and adopted our mobile conference app to fully leverage the ubiquity and interactive capabilities of mobile devices,” said Patrick Payne, chief executive officer of QuickMobile. “As evidenced by our growth, both conference organizers and meeting attendees are looking for more efficient tools and environmentally friendly solutions to their static event program guides. Our apps are much more than simple replacements for the paperbound agenda, providing an unprecedented level of interactivity, connectivity and engagement while also dramatically reducing paper and printing.”
QuickMobile’s mobile meeting applications vary in complexity, customization, interactivity and features. Based on the needs of individual customers, QuickMobile can develop a branded application for events of all sizes and budgets. Among other features, the apps include social media tools, real-time content updating, surveys, audio and video streams and game-style incentives, and are available for nearly every mobile device and operating system.
In addition to expanding its customer base, QuickMobile continues to generate an 85 percent renewal rate from its global customers such as Accenture, Cisco, Dell, Disney, World Economic Forum, Global Business Travel Association, Google, Hilton Worldwide, Intel, Microsoft, PhocusWright, SAP, Salesforce.com, and the San Francisco, Sundance and Tribeca Film Festivals.
Among the features available in QuickMobile’s custom applications are the following:
- Mobile analytics and instant user feedback, so that clients can understand end-user behavior and preferences
- Mobile sponsorship and advertising
- Integrated Social Networking – Facebook, Twitter, Flickr, YouTube, FourSquare and others
- PUSH messaging
- Program guides or event schedules
- Personal scheduling
- Speaker and Attendees Lists
- Participant messaging
- City Guides
- Surveys, polling and real-time audience interaction
- mCommerce capabilities
- Personalization and privacy setting
- User-generated content such as Photo Gallery and speak-out boards
- Rich media – podcasts, videos and other content