QuickMobile has announced an agreement with Jack Morton Worldwide, a global brand experience agency. As a result of the agreement, QuickMobile is a preferred vendor of mobile event applications for the agency. The companies will also work together to expand the use of QuickMobile’s mobile meeting solutions among Jack Morton’s global base of customers. QuickMobile builds interactive and engaging mobile event applications for audiences at conferences, trade shows and film festivals around the world.
Mobile applications are becoming an essential element in the experiential event marketing space, a need that QuickMobile delivers. Jack Morton complements this trend by recommending mobile event apps for events before its clients ask for one, delivering service to clients and providing the agency with additional revenue.
“Our entire focus is on creating memorable experiences between our clients’ and their customers, partners and/or employees, and we see QuickMobile’s technology as a natural fit into our offerings,” said Eric Samuelson, vice president of strategic sourcing at Jack Morton. “Mobile technology is having a tremendous influence on all aspects of our lives, and we see its impact consistently evolving within the world of experiential marketing. We selected QuickMobile because of its reputation for delivering innovative mobile solutions and its long list of impressive and satisfied customers.”
The two companies worked together earlier this year on an event that attracted more than 4,000 attendees. The application allowed attendees to navigate the event with a detailed schedule of events and session descriptions, sponsor information and interactive venue maps. QuickMobile also enhanced attendee networking and provided a vehicle for the event host to push updates and news to attendees. QuickMobile delivered iPhone, Android and BlackBerry versions of the mobile event apps in order to reach as many attendees of the event as possible.
“Jack Morton is one of the largest and most trusted brand experience agencies in the world, and this partnership is a great opportunity to deliver mobile meeting applications as value-added solutions among the agencies’ customers,” said Patrick Payne, president and CEO of QuickMobile. “During the past several years, the mobile apps market has started to take off in the meetings and event space. Mobile technology provides unprecedented new ways to engage, educate and entertain event audiences. We appreciate the opportunity to work with Jack Morton and its customers on developing and deploying mobile solutions that will dramatically enhance the overall experience of their meetings and events. We believe this partnership will elevate both companies’ brand recognition.”