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RECon 2015 expands digital presence

International Council of Shopping Centers (ICSC) has unveiled a digital strategy for RECon 2015, the world’s largest conference for the retail real estate industry, to be held May 17-20 in Las Vegas.

The global conference has expanded its presence across a host of new platforms, reflecting the industry’s focus on omni-channel retail.

This year will mark the debut of “RECon Live” – featuring a lineup of back-to-back interviews with top industry executives and ICSC Spokesman Jesse Tron. Broadcast live from the show floor via ICSC’s YouTube channel, “RECon Live” will feature names like “Socialnomics” creator Erik Qualman and Simon Malls senior vice president and creative visionary Chidi Achara.

Updates from the show will be available through the leading social platforms – Twitter, Instagram, Periscope, and more – connected with the hashtag #RECon15. The ICSC blog will feature social activity, providing a curated selection of entertaining posts, photos, interviews, Tweets, and re-posts from the show. For a more formal review of the show, participants can subscribe to the “RECon RECap,” a print and digital distribution powered by ICSC’s esteemed SCT.

The revamped ICSC Mobile App boasts a unique navigational tool that will offer direction across RECon’s more than one million square feet. The app will serve as a necessary resource for RECon’s expected 1,000 exhibitors and 34,000 attendees, and allow an exclusive look at the floor map.
ICSC has partnered with The News Funnel to launch a virtual pressroom that will avail a host of valuable resources for exhibitors, attendees, and the media alike. The pressroom will feature continuous streaming of RECon and exhibitor news, profiles, press releases, media hits, social activity, and scores of unique content.

Registration fees for ICSC RECon 2015 are $570 for members in advance and $1,120 for non-members in advance. To register, contact ICSC’s Members Services Department at 646-728-3800, or register online.

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