Reed Travel Exhibitions, organizers of the long-standing meetings industry tradeshow IBTM World in Barcelona, has announced that they are launching a new IBTM show in Singapore, April 6-8, 2020.
GAHP (the Global Alliance on Health and Pollution) are in early discussions with IBTM about creating valuable educational content aimed at the international association sector, and they’re excited about the potential of this new networking, business and educational platform, especially for any associations looking to establish a presence in the fast-growing Asia-Pacific region.
Asia Pacific is one of the fastest developing regions in the world with the MICE industry specifically generating revenue of $229 billion in 2017 and with an expected growth rate of 8.6 percent by 2025.
The region has been driven by emerging countries such as Singapore, China and India. Ease of visa restrictions, investments in infrastructure and high demand in commercial aviation have all fueled the growth in the APAC MICE industry.
Singapore is quickly gaining recognition as an exceptional MICE destination. In fact, in the last 10 years Singapore has been ranked on several occasions as Asia’s top convention city. The city also bagged first place in the most recent Cvent list of the top 25 meeting destinations in the Asia Pacific with visitors on MICE travel making up 15 percent of arrivals in Singapore.
Accessibility and connectivity are just some of the unique selling points that make Singapore a popular choice for MICE tourism.
IBTM Asia Pacific provides a gateway to the Asia Pacific meetings, incentives, conferences and events market. For more info, visit www.ibtmasiapacific.com.
