Reed Huabai Exhibitions, part of exhibition organizer Reed Exhibitions Greater China, together with the China Commerce Association for General Merchandise (CCAGM) will launch a new edition of the China Daily-Use Article Trade Fair (CDATF) in Wuhan this year.
Prior to this change, CDATF was unique to Shanghai. The inaugural Wuhan edition will be held from Nov. 6-8 at Wuhan International Expo Center, following the 108th CDATF in Shanghai at the end of July.
The move is part of Reed’s portfolio expansion strategy that has seen the organizer boost its presence in second tier regional markets. Reed continues to combine local knowledge and global leverage to achieve immediate and sustainable growth. CDATF Wuhan will focus on kitchenware, dinnerware, small white goods, household electric appliances, home arts and crafts, fitness, outdoor and gardening products. The show is expected to exceed an exhibition area of 15,000 square meters and attract over 10,000 trade visitors from across China’s thriving daily-use article industry.
The new CDATF in Wuhan will be the 10th show to be held this year in Reed Exhibitions Greater China’s burgeoning Gift & Homeware cluster. Following the successful launch of the event in Shanghai, China’s most dynamic economic hub, the Wuhan show will be another exciting business opportunity for exhibitors and procurers. It will also be a key launch pad for companies keen to expand into Central China. Huge potential abounds in many other regions across the country. With strong domestic influence and leading international resources, market opportunities in these other regions will be tapped to serve rising needs.
“Reed Exhibitions will set up formal and informal alliances with local governments and associations, based on our brand name, sales know-how, extensive databases, marketing expertise, strong networks and profound industry knowledge,” said Gary Liu, vice president, RXGC. “CDATF Wuhan enjoys great support from the Wuhan Commerce Bureau and Wuhan Commercial Federation. Wuhan International Expo Center is a great facilitating partner, providing comprehensive services and creating an environment that is conducive to brisk business and onsite comfort.”
To produce win-win outcomes for participants, the organizers will invite groups of buyers with strong purchasing and marketing capacity, for talks with targeted potential partners and in-depth communication on-site. Buyers will include representatives of major department stores across the cities and townships in Hubei province.
Wuhan is strategically located in Central China, surrounded by nine provinces – Hunan, Jiangxi, Henan, Sichuan, Shaanxi, Guizhou, Anhui, Jiangsu, and Hubei. The mega-city of Chongqing, located in Southwest China and directly administered by the State Council, is also nearby. Its strategic location makes Wuhan an important international port along the middle and lower reaches of the Yangtze River. The city boasts further geographical advantages through its position as China’s biggest in-land air and water transportation center. Known as the country’s geo-economic core, Wuhan is a gateway to the vast, high-potential markets in the heart of China.
CDATF 2014 (Wuhan) will leverage the strategic location advantage of Wuhan and become a key part of the Reed Huabai event portfolio, providing an optimal platform for domestic daily use article producers and suppliers to expand their market in Central China.