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Reed Exhibitions announces the acquisition Media Generation Events Ltd

Reed Exhibitions’ acquisition of Media Generation Events Ltd is a strategically vital component to Reed Exhibitions’ expanding global energy portfolio in North and South America, Asia, Australia, Europe, and the Middle East. In the past year, Reed has acquired and launched shows in Australia, Brazil, China, Japan, Russia, Singapore – and now the UK. Ongoing investment in All-Energy, in terms particularly of resources at home and globally, is planned in order to continue its rapid growth, thus ensuring it retains its position as the leading ‘all renewables’ event in the UK.

“Acquiring All-Energy is an important step in securing our position in the UK’s alternative energy market, and is a key strategic element in our global renewable energy strategy,” said Justin Tadman, Reed Exhibitions’ divisional managing director. “We are looking forward to working closely with All-Energy exhibitors, visitors, sponsors and supporters to deliver an excellent 12th edition of the show in Aberdeen in May 2012.”

Reed Exhibitions’ activity within the alternative energy sector this year has seen the recent acquisition of Multiplus Fairs and Events, Brazil’s leading organizer of bio-fuel events including Fenasucro, the region’s leading ethanol manufacturing event, and the co-located agri-industrial event Agrocana. These acquisitions, now including All-Energy, will add to Reed Exhibitions’ alternative energy portfolio, which includes existing events such as PV Expo and Fuel Cell Expo in Japan, Asia Smart Grid in Singapore, and the World Future Energy Summit (WFES) in Abu Dhabi.

The All-Energy Exhibition & Conference has been held in Aberdeen, ‘The Energy City,’ since 2001 and is the UK’s largest event devoted to all forms of clean and renewable energy. The show has experienced rapid growth over recent years, with the 2011 edition increasing in size by 35 percent from 2010, welcoming 580 exhibitors from 20 countries, and staging nearly 50 conference sessions in seven free-to-attend parallel streams. Over 7,700 participants from more than 50 countries attended the show at Aberdeen Exhibition and Conference Centre during two exceptionally busy days (May 18 and 19, 2011), establishing a new attendance record. The growth mirrors the investment in the industry both in the UK and globally.

“We are very pleased that we have completed the transaction with Reed Exhibitions,” said Matthew Meredith, chief executive officer of Qatar MICE Development Institute (QMDI), the majority shareholder in Media Generation Events Ltd. “We have thoroughly enjoyed our association with All-Energy since February 2009, and are impressed by the enthusiasm with which Reed Exhibitions is embracing the event. Their global network will undoubtedly benefit the show enormously. It is encouraging to see the show perform so well, and we wish it, and the team with whom we have so enjoyed working, every success in the future.”

The ‘mix’ that has proved so successful for All-Energy will remain the same, combining a major exhibition, free-to-attend multi-stream conference, and unparalleled networking opportunities over two packed days.

“As co-creator of All-Energy, I am delighted that Reed Exhibitions will be steering the show to ever greater success, and that I will remain a key part of the team,” says Project Director, Judith Patten. “We will be able to take advantage of far greater resources and a strong global team that will undoubtedly help to ensure that we continue to meet, and indeed surpass, market expectations, delivering an exceptional show every year in terms of content, growth and attendance. We are looking forward to strong cross-promotion between the growing number of renewable energy shows in the Reed Exhibitions’ portfolio.”


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