(Pictured above: From left, Cecilia Henningsson of Stockholmsmässan, Alinne Rosa of Reed Exhibitions Brazil, Karla Juegel of Messe Marketing-Karla Juegel and Izabella Koniak of Poznan international Fair.)

UFI, the Global Association of the Exhibition Industry, has named Reed Exhibitions Brazil as winner of the 2019 UFI Human Resources Award, presenting the project on “Employer Branding: How to attract and retain key skills”.

This year’s Human Resources Award honors outstanding initiatives that have helped boost the company’s reputation. Employer branding is one of the most critical issues in Human Resources today. Competition is continually increasing for the “right” people, those individuals that form a critical part of any successful business. Therefore, there is the need for a strong corporate culture that enables companies to recruit better candidates, but also to keep them. The HR Management Working Group made its decision during its recent meeting in Birmingham, where projects of the three strong finalists, Corferias (Brazil), Fiera Milano (Italy) and Reed Exhibitions Brazil (Brazil), were discussed.

“It was a difficult task to choose the winner of this year’s award as all finalists presented high quality project,” says Cecilia Henningsson, HR director at Stockholmsmässan and chair of UFI HR Management Committee. “Reed Exhibitions Brazil did a great job in implementing the employer branding strategy. The company also presented key figures on ROI and a systematic corporate approach that build a solid best practice for the industry. We congratulate Reed Exhibitions Brazil for their excellent initiative.”

“It’s a tremendous honor for Reed Exhibitions Brazil to receive an HR award,” comments Alinne Rosa, HR vice president at Reed Exhibitions Brazil. “Taking care of our people will help us to build a strong employer brand as we are the most important ambassadors to show the world how great it is to be part of the events industry. We are 200 people building this future proudly together and we are just beginning. Thank you UFI for believing in this future for our industry through this recognition of our efforts.”

UFI will share the award-winning projects at the 65th UFI Global Congress in Bangkok.

The UFI HR Award is one of UFI’s annual competitions that recognizes and rewards successful result oriented initiatives in the exhibition industry. UFI’s awards celebrate excellence in areas ranging from human resources and digital innovation to trade-fair poster design and sustainable development. For more info, visit: http://www.ufi.org/awards/.

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