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Reed Travel Exhibitions appoints new show director

Reed Travel Exhibitions (RTE), a global event organizer, has confirmed it appointed a new show director for ICOMEX and Event Production Forum, part of the Reed Exhibitions Mexico Portfolio.

ECN 072015_POM_Reed Travel Exhibitions_David Hidalgo AyalaPrior to joining Reed Travel Exhibitions, that David Hidalgo Ayala was general director of Yucatan Convention and Visitors Bureau where he was the strategy leader in charge of promoting Yucatan as a destination for meetings and attracting new congresses, conventions, exhibitions and corporate events.

During his time at the company, he successfully increased the number of congresses in conferences in the state by 25 percent in two years, and the number of attendees by 45 percent in the period of 2014-2015.

Hidalgo Ayala commented, “I’m delighted to join the Reed team and to have the chance to build on the great success of the portfolio. I hope to bring a fresh perspective though applying my experience in marketing, communication, sales, public relations, event publication and development of the meetings industry to ensure the continued success of ICOMEX.

“My collaborations with the National Secretary of Tourism and Mexico Tourism Board to produce studies on “The Economic Significance of Meetings to Mexico” and the “Economic Relevance of the Convention Centres in Mexico” have confirmed my reputation as an expert on the subject and I am looking forward to utilizing this knowledge in my new role at Reed.”

Sallie Coventry, portfolio director for ibtm Global Events Portfolio (UK), Reed Exhibitions commented, “We are absolutely delighted to have David onboard. His knowledge and industry reputation will go a long way towards helping us develop this event and as a consequence, the meetings industry in Latin America.”

ICOMEX, part of ibtm events, is the leading tradeshow for incentives, congress and conventions in Latin America where the industry’s suppliers and buyers meet for two days of high-quality business, networking and education. The Hosted Buyer Program guarantees the attendance of top-level buyers and one-on-one business appointments for exhibitors. For more information, visit http://www.icomex-mexico.com

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