In today’s exhibition business, top managers stand out through sound strategic thinking and well- developed professional expertise. The UFI Exhibition Management Degree (EMD) program is focused on the MICE industry and will provide individuals with the skills and knowledge to successfully manage exhibitions, convention centers and conferences.
Exhibition professionals who complete the 150-hour UFI-EMD curriculum will learn to meet the demands of today’s MICE activities. The UFI-EMD course is designed to improve individuals’ competitive position and up-grade their professional qualifications. The knowledge gained in the course could be applied to exhibition and convention management.
This advanced training curriculum incorporates a cross-functional approach to exhibition management. Each UFI-EMD program covers business management, marketing management, project management and special cross-section subjects. With a focus on program development, the course takes an in-depth look at market research and exhibition marketing with a special focus on CRM, public relations, sponsoring and special event marketing. Event logistics are included with a focus on stand building, service partner management, and facility and information management. Each of these topics is brought by experienced international trainers who will share their broad exhibition experience. A complementary e-learning platform provides an additional opportunity for participants to consult with a broad range of international experts.
Interested parties can register and join this UFI community as they fine-tune their professional qualifications.
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The EMD expands the range of educational training opportunities for UFI members and exhibition professionals around the world. Online registration is now open at www.ufi.org/emd.
For more information on EMD programs, visit www.ufi-emd.com.
To learn what UFI-EMD graduates think of the program, visit http://www.youtube.com/watch?v=bcC7nF6lA_g&feature=youtu.be.
