Trippus, the Swedish based online registration system for events, has established a partnership with global meetings & events consultancy SoolNua to take its suite of online meeting and event solutions global. Under the terms of the partnership SoolNua will help Trippus to formulate and refine its strategy for global market entry while utilizing Ireland for pilot testing and market research.
“Trippus has been growing organically in the Nordic countries over the past 10 years helping conference, meeting and event organizers do their jobs better, faster and cheaper. We have now developed a full suite of online products for meetings and events, which we license as both partial and holistic solutions. Our business model is working, and the time has now come to take Trippus beyond Scandinavia. We’re delighted to have SoolNua on board to help us with that,” said Martin Klöfver, CEO, Trippus.
“There’s an exciting and creative start-up ecosystem developing around meetings and events with new platforms and apps arriving every day. We especially like Trippus because it integrates so much functionality across a single platform yet allows clients to license each individual module separately. Its practical use of both SMS and web-based communications ensures there are never any issues with Wi-Fi,” commented Sarah Kavanagh, manager, sales & marketing, SoolNua.
SoolNua will undertake market research and pilot testing with a range of corporations and associations in Ireland who organize small and large meetings before formulating a strategic plan to take Trippus globally.