Far from business as usual: revamped education program offers innovation and inspiration for planners at IMEX in Frankfurt
We don’t believe in ‘business as usual’ – and are always seeking engaging and effective ways to further our industry,” explains Carina Bauer, CEO of the IMEX Group.
One of the ways the IMEX team has done this for IMEX in Frankfurt 2017 is through its education offering: a comprehensive program of free education running across all three days of the trade show, 16 – 18 May, combined with its brand new EduMonday, 15 May.
Brand new – EduMonday
EduMonday will combine contemporary learning styles with hot industry topics and the latest personal development teachings. With registration free of charge and open to all, the day will provide insights into event design, future trends and hot new technologies. IMEX’s EduMonday will feature experts from the new Zeus Eventtech Academy, the German Convention Bureau, Meetology Masterclasses and Play with a Purpose. IMEX is also offering the Event Design Certificate Program Level 1 of Mastery as part of a three-year agreement with the Event Design Collective. This allows 30 English and 30 German-speaking event professionals to take their career to the next level by taking the certification free of charge on the day.
Event Design training
The Event Design training will be delivered by Roel Frissen and Ruud Janssen, from the Event Design Collective. Roel explains: “Events can be demanding for the event owner and the team responsible for delivery. Event Design should be fun, democratic and engaging for everyone involved in order to deliver events of high quality. The Event Design Certificate program level 1 of Mastery equips teams with a methodology to do just that.”
Healthcare specialism
Also on EduMonday, meeting professionals in the healthcare sector can gain valuable credibility by participating in the accredited Healthcare Meeting Compliance Certificate (HMCC) program, delivered by MPI. The HMCC provides a foundation in healthcare disciplines, designed for planners and suppliers who need an understanding of regulations, in particular new regulations and laws in healthcare reporting.
A wider program of free education runs across the three days of the show with close to 150 seminars, including workshops, campfires and bite-sized show-floor education. Participants can choose from carefully selected tracks to create their own bespoke schedule, all designed to help them keep a finger on the pulse of the industry.
Many sessions have a firm eye on the future covering topics such as Visioneering the future of meeting spaces delivered by the IACC plus MPI’s Deep dive into the industry’s business trends.
The second phase of your career that no one knows about will help attendees of all career levels understand what it means to mindfully and purposefully set their career path and achieve goals, part of Purposeful Meetings, IMEX’s new Talking Point.
Guided Tech Tours
Back by popular demand are the IMEX Tech Tours, in both English and German. These provide a guided tour of the show floor and a chance to discover new products, services and gadgets in the field of event technology.
Event risk in a changing world will guide attendees through the steps to create their own safety action plan. Security is explored further in Event security challenges in an elevated security climate by Pete Murphy from Priavo Security and security and risk consultant Angelique Lecorps.
Security expertise
Pete has over 20 years’ experience across the government and private security sector following commendable service within UK Special Forces. He explains why security should remain a key consideration: “Despite the enormous increase in attention to security after recent major international incidents, too many organisations are already slipping back into complacency and cutting corners. Security is considered by some to be an ‘invisible cost’ but this doesn’t make it any less vital.”
IMEX in Frankfurt takes place at Messe Frankfurt from 16 – 18 May 2017. EduMonday (separate registration required) is on 15 May. Registration is free of charge and open online – https://portal.imex-frankfurt.com/register.php?login=1; EduMonday registration – http://www.imex-frankfurt.com/events/education/edumonday/.
