April 20, 2024 7:26 PM
Close this search box.
Share this post:

Robert Laarhoven Joins Aluvision as Corporate Strategy Advisor

submitted by Jillian Fafard, Aluvision


For 20 years, Aluvision has pushed the boundaries of modular framing solutions for exhibits and events through a strong passion and sense of high-quality materials and creative design flexibility. Aluvision’s growth in the US market is especially marked by this same drive for innovation and industry-wide collaboration. Continuing in this entrepreneurial spirit, Aluvision owners Ann Vancoillie and Dirk Deleu are excited to welcome Robert Laarhoven to the Aluvision family as Corporate Strategy Advisor.

Laarhoven is a self-touted brand ambassador, committed to helping others achieve their goals. With almost 40 years of experience in the exhibit and event industry as an owner, partner, manager, and co-worker, Laarhoven will be helping Aluvision continue to serve and inspire its customers on their creative journeys. As the first president with a system manufacturing background of the Experiential Designers and Producers Association (EDPA), Laarhoven was integral in instigating the systems division of the Association. His innate understanding of the modular exhibit system market and his passion for helping others flourish is apparent in the work he has contributed to this global industry.

At its core, Aluvision’s mission is to ensure creativity is never stifled. From the company’s core offering of modular frames, to its wide variety of innovations and custom elements, Aluvision allows for truly unique design flexibility and customization; there is no detail too small or too great to be explored. Aluvision’s aim for creative problem-solving from the perspective of both artistry and engineering ingenuity is palpable in every product and solution it offers. It’s this focus on the finishing touches that truly sets Aluvision apart, and that which Laarhoven will be championing in his advisory role for the company.

“Aluvision’s level of innovation, quality, and commitment to customer success is unique and unmatched,” says Laarhoven, Corporate Strategy Advisor for Aluvision. “I am excited about working with Ann, Dirk, and the management team on strategies to grow the company.”

Vancoillie and Deleu have worked diligently to invest in building a strong, customer-oriented team of individuals within the company as they have expanded its physical footprint. Aluvision has continued to experience enormous growth globally since heavily investing in an additional production facility in the USA in 2013 to support partners and customers nationwide. Most recently, this facility in Atlanta (USA) expanded from 29,000 sq. ft. to 83,000 sq. ft. to include more production and warehousing space as well as an immersive and unique showroom for customers to draw inspiration and see Aluvision solutions come to life.

And this story of growth is far from over. Coming soon is the grand opening of Aluvision’s brand new depot and showroom in the heart of Las Vegas to support Aluvision’s customers who participate in hundreds of events in that area each year.

Ann Vancoillie shares, “We are delighted to join forces with Robert. With shared passion and values, we look forward to joining our expertise to better serve our customers.”

About Aluvision

Aluvision offers contemporary building systems with a unique look designed for the worldwide exhibition and events industry. With production facilities in both the USA and Europe, and a genuine focus on environmental impact and sustainability, global distribution and support are one of its major strengths. Aluvision combines bold imagination with unmatched engineering and manufacturing expertise, and its innovative approach to trade show booths and event displays ensures that all its solutions perfectly combine elegance and efficiency, as well as cost-effectiveness and durability.

Founded in Belgium in 2003, Aluvision currently employs over 170 people and services more than 3,500 partners worldwide. The company has large production facilities and inspiring showrooms in Deinze (BE) and Atlanta (USA). Additionally, Aluvision’s Flexdeck and Flexbox have both been awarded Buyers’ Choice Awards for 2023, and exhibits utilizing Aluvision systems have won awards for several categories in the Exhibitor Group Portable/Modular Awards in 2021 and 2023.

  • Superior Logistics

You Might Also Like:

Trending Now