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Routes Asia, a route development forum for the region, takes place in the Malaysian city of Kuching in Sarawak, from Mar. 9-11.

This event gathers 800 delegates representing over 80 airlines, 250 airports and almost 60 countries. Hosted by the Sarawak government and co-hosted by Malaysia Airports Holdings Berhad (MAHB), the forum is expected to attract around 100 leaders from the airports and airlines industries, tourism authorities and policy makers.

“The hosting of Routes Asia 2014 right after the success of the ASEAN Tourism Forum 2014 in January augurs well for Kuching’s future as an international air hub and destination. The attention being paid to Kuching and Sarawak in general with its unique combination of adventure with elements of nature and culture is long overdue,” said Abang Haji Openg, Minister of Tourism, Sarawak.

Along with the face-to-face meetings that form the core of the event, Routes Asia 2014 will also see a series of Route Exchange Airline Briefings given by senior airline executives and the Routes Asia Strategy Summit, which will see an impressive lineup of senior industry executives. The Routes Asia Strategy Summit will cover some of the major topics, including “The Future of LCCs in Asia” and “Emerging Outbound Tourism Markets.”

“We believe that Sarawak is one of the great untapped destinations for airlines, and we are certain that route-planners and revenue-optimizers will discover this truth at Routes Asia 2014. We are looking forward to the opportunity of showcasing our beautiful land and its great potential for airlines,” said Datuk Abang Zohari.

Speakers at the summit include Azran Osman-Rani, CEO of AirAsia X; Andrew Cowen, deputy chief executive officer, Hong Kong Express; Dr. Hugh Dunleavy, director of commercial, Malaysia Airlines; and Vijay Poonoosamy, vice president of International Affairs, Etihad.

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