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sagenParallel has announced its selection by SAGE Electrochromics Inc. to develop, fabricate and manage the company’s tradeshow exhibit properties. nParallel, based in Minneapolis, is a full-service agency that creates and crafts displays and fixtures designed to establish brands in tradeshow, retail and corporate environments. SAGE Electrochromics is the world’s leading developer of dynamic window glass that is electronically controlled to change tint to optimize daylight and thereby improve the human experience within buildings.

“SAGE endeavors to convey the dynamic nature of our glass as the key product attribute. To accomplish this in a tradeshow display, we wanted a highly interactive booth, something very different than anything we had seen in the past,” said Andrew Hulse, vice president, sales and business development, SAGE Electrochromics. “All along the way from our initial meetings to completion, we had confidence in the professionals at nParallel. The approach they took with us produced an exceptional exhibit.”

“SAGE has re-branded, centering on the theme ‘Be Brilliant,’ to better reflect the company’s character and convey that our technology dynamically harnesses the power of daylight to make people in buildings happier, healthier and more productive,” said Derek Malmquist, vice president, marketing, SAGE Electrochromics. “nParallel’s design team understood how to make our vision a reality. Their design lights up our theme and immerses tradeshow visitors in a vibrant brand experience.”

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