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SAP CEO advocates meetings industry at IMEX Frankfurt

The CEO of SAP, the world’s largest business software company, will deliver the keynote speech on May 19 at the opening ceremony of IMEX in Frankfurt, Germany.

One of the world’s foremost business leaders, CEO Bill McDermott believes passionately in the value and effectiveness of meetings as a means to drive business growth and profit.

ECN 022015_INT_IMEX Frankfurt keynote speaker_Bill McDermott, CEO of SAPIn an interview by satellite to an audience at IMEX America in Las Vegas in October 2014, he explained his reasoning:

“I totally believe that the pageantry associated with a great meeting or event inspires people to achieve goals, aspirations and dreams that they could never have dreamt of in an email or a boring conference call. So I always try to create a movement. I can think of no better way to bring people together and coalesce them around a movement than a great meeting or unbelievable event.”

Highlighting the role of the meetings sector, he added, “Your industry is at the forefront of driving growth in the global economy.”

While at IMEX in Frankfurt, McDermott will also tour the exhibition and record an interview for the IMEX Politician’s Forum, which takes place later the same day.

“In the global business world, there is no greater and more authoritative corporate advocate for the power of professionally organized meetings and events in helping to generate profit than Bill McDermott. It is a strong testament to his belief in our sector that he has decided to speak at our opening ceremony and visit the exhibition. We are delighted and honored that he will be joining us in Frankfurt on 19 May,” stated Ray Bloom, chairman, IMEX Group.

IMEX in Frankfurt takes place from May 19-21 at Messe Frankfurt. www.imex-frankfurt.com.

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