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Sarawak CB at AWR in Antwerp
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Sarawak CB at Associations World Congress in Antwerp

Pictured L-R: Jemima Rinai Joseph, senior marketing executive of SCB assembling the bench-marking sector with Erik Robbers and Tonnis Van Dam of Compare2Compete, The Netherlands

Sarawak’s boldest campaign in Business Events, Redefining Global Tribes (RGT), once again made a favorable impression to more than 400 associations’ executives at the Associations World Congress held last week in the Belgian port city of Antwerp. A sequel to its momentous debut last year, the RGT campaign–which aims to unite global communities for a stronger Business Events identity, has contributed to the Bureau’s win of the BrandLaureate Industry Champion Icon Brand Icon 2017.

Amelia Roziman, chief operating officer of Sarawak Convention Bureau in Malaysia, explains the values of coalition building with international associations. “AWC’s exponential quality network is the perfect platform for a campaign such as RGT,” says Roziman. “This campaign is more than just a marketing our destination; it is an active pursuit of matching objectives, meeting business needs, and in turn, co-building a global tribe within the world of Business Events.”

Taking place at the newly expanded Flanders Meeting and Convention Center Antwerp which is uniquely located inside a zoo, AWC 2018 is the largest conference for associations’ executives in Europe.  Roziman adds, “It has been a tremendous experience at AWC. We look forward in creating more allies, and hope to gather them at our landmark events in Sarawak in the very near future.”

Redefining Global Tribes will be at IMEX Frankfurt, the landmark exhibition for global experts within the incentive travel, meetings and events industry, in May 2018.

Sarawak Convention Bureau was established in 2006 by the state government of Sarawak, Malaysia. The SCB is a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings. The Bureau is a member of the International Congress and Convention Association and their goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. For more info, visit www.sarawakcb.com.

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