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Sarawak Sends Powerful Message on Transforming State

The Sarawak state government is confirming the enormity of Business Events in Sarawak at the first and most substantial industry meet of the year, BESarawak: Tribal Gathering at Imperial Hotel Kuching.

Organized by Business Events Sarawak, or BESarawak, besides outlining the strategic and tactical plans of 2019-2020, BESarawak: Tribal Gathering is reinforcing the enormous value that meetings, incentives, conventions and exhibitions bring to communities and taking center stage are the five pillars of impact beyond tourism: knowledge expansion; networking, relationship and collaboration; education outcomes; fundraising and future research capacity; and raising awareness and profiling.

These pillars make the backbone for the renowned Redefining Global Tribes movement –– a revolution by BESarawak that thinks beyond the dollar value and how business events can influence the opportunities of education, jobs and trade.

Despite being a fresh campaign, the message of RGT is already creating ripples in the industry worldwide as BESarawak reached its target in 2018 with an impressive performance totaling 95 Business Events and more than 31,000 delegates which amassed to an incredible 150,000 delegate days. These numbers translated to an economic value of well over RM100 million to Sarawak, generated by direct delegate expenditure alone.

Sarawak is clearly taking the sector by storm, and a notable factor is the unity of local industry players when it comes to bid wins, as Tan Sri Dato Sri Dr. Muhammad Leo Toyad Abdullah, BESarawak’s Chairman, says, “The support from industry players has helped positioned Sarawak and Business Events into the headlines, and also the talking point for many industry players from around the world.”

Moreover, he congratulated BESarawak on the undeniable commitment to rise against the challenges, saying that “it is another outstanding achievement for BESarawak considering the changing dynamics of the country and region.”

However, shaping Malaysia is just as crucial as shaping Sarawak, as the Assistant Minister of Tourism, Arts and Culture Ministry, YB Datuk Lee Kim Shin emphasizes that “Business Events does not just contribute to our tourism, but also as a key area with an enormous impact in building our nation.”

Urging the industry to think of the bigger picture, he concludes, “The transfer of knowledge from experts to local champions, trade opportunities – these are just some legacies of Business Events which affects so many sectors.”

According to global reports, Sarawak stands as a fast-emerging second-tier destination in the world, attracting international business events. To strengthen Sarawak’s position globally, BESarawak has joined forces with Sarawak Tourism Board to collaborate with STB’s latest campaign, ‘Sarawak—More to Discover’, as a game changer to aggressively market Sarawak as a kaleidoscope of culture, arts, nature, food and festivals on the doorstep of every business event.

Business Events Sarawak (formerly known as Sarawak Convention Bureau) was established in 2006 by the State Government of Sarawak. The non-profit company aims to bring Sarawak to the forefront as a competitive destination for international meetings. Business Events Sarawak is a member of the International Congress and Convention Association (ICCA). The goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. For more info, visit www.businesseventssarawak.com


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